UFC Returns to the Heart of China
The Ultimate Fighting Championship (UFC) is making a triumphant return to China with UFC Fight Night Shanghai, scheduled for December 9. This highly anticipated event will take place at the newly renovated Shanghai Indoor Stadium, promising an unforgettable experience for mixed martial arts (MMA) fans.
Rio Strong, a renowned sparkling wine brand, has stepped in as the presenting sponsor for this event, adding a touch of elegance and glamour to the thrilling spectacle of combat sports.
Road to UFC Season 2 Finals
The upcoming event is set to feature the climactic finals of Road to UFC season 2. This knockout tournament has been a proving ground for Asian MMA talent, shining a spotlight on up-and-coming fighters from across the continent.
Four final bouts are slated for the preliminary card, each one a high-stakes contest where victory means more than just bragging rights. Winners of these bouts will be awarded the ultimate prize: UFC contracts, marking their entry into the big leagues of professional MMA.
A Milestone Event for UFC in China
This event is significant in the history of UFC in China. It marks the fourth UFC event in mainland China and the second in Shanghai, reflecting the growing popularity of MMA in the country. A lineup of Chinese fighters is expected to feature prominently, showcasing the depth of local talent and the strides made by Chinese athletes in this demanding sport.
However, the headlining bout is yet to be confirmed, keeping fans on the edge of their seats in anticipation of what promises to be an exciting showdown.
Voices from the Top
Sum Huang, CEO of Endeavor China, spoke on the significance of this partnership with UFC. "Endeavor China's partnership with UFC has been instrumental in the rapid growth of MMA in China, and we are proud to play a role in serving passionate combat sports fans across the country," said Huang.
He further expressed his excitement about the upcoming event. "Building on our successful debut in Shanghai in 2017, we are excited to bring another sensational event to the city and highlight the promising new wave of UFC athletes representing our country inside the rejuvenated Shanghai Indoor Stadium."
Kevin Chang, UFC's senior vice president and head of Asia, echoed Huang's sentiments. "Our first UFC Shanghai event back in 2017 was a historic evening that broke records, created lasting memories, and announced UFC's arrival in mainland China," Chang reminisced. He added, "We can't wait to put on another incredible show for our passionate fans and showcase the next generation of UFC athletes from the country."
Chang further emphasized the importance of the location, stating, "To be able to host this event back where it all started, in this incredible city where we are headquartered and have made significant investments to change the sport, is a fitting way to write the next chapter of the growth of MMA in China."
The stage is set for a landmark event in Chinese MMA history, and all eyes will be on Shanghai come December 9. As the fighters prepare for battle and the fans gear up for an electrifying night of action, the UFC continues its mission to promote the growth and popularity of MMA in China.