Amazon Sets New Streaming Milestone with Exclusive NFL Playoff Game
Amazon is making headlines by securing exclusive rights to stream an NFL playoff game—a first in the company's history. This cutting-edge move comes after years of establishing their presence in the world of sports broadcasting, beginning their NFL streaming journey back in 2017. This deal, sealed in February, is a testament to Amazon's growing influence in sports media.
A Historic Matchup on Prime Video
Sports fans, get ready to tune in as the playoff showdown features two formidable teams: the Baltimore Ravens and the Pittsburgh Steelers. It’s set to be a game that fans won’t want to miss. What's interesting is that local audiences in Baltimore and Pittsburgh will still have the option to catch the action on their local channels, providing an alternate viewing experience for those not yet aboard the streaming bandwagon.
The Cost of Exclusivity
Amazon is betting big on delivering an exceptional viewing experience, investing approximately $150 million for these exclusive rights. In the constantly evolving landscape of sports broadcasting, such investment underscores Amazon’s commitment to enhancing its offerings. This follows their 2022 accomplishment of nabbing the exclusive streaming rights to the NFL's Thursday night schedule. But how does this deal stack up against previous exclusives? For perspective, NBC streamed a playoff game on Peacock last year for a cool $110 million.
Challenging Streaming Records
As Amazon prepares for this game, they’re also eyeing the record books. Netflix currently holds the record for NFL streaming with 24.3 million viewers, while Peacock reached 23 million for its playoff game. Can Amazon top those figures? Only time will tell, but the company’s track record suggests they're certainly equipped for the challenge.
Access and Availability
For those eager to catch the game, accessing it is straightforward for Amazon Prime or Prime Video subscribers, providing ample opportunity to experience the convenience of streaming. Additionally, Amazon provides a 30-day free trial for those considering this option, making it easier than ever to enjoy this high-stakes playoff game without any commitment.
This new chapter in Amazon's sports streaming saga indicates a significant shift in how audiences consume live sports. As the tech giant steps up to the plate, the world will be watching—literally and figuratively—to see how this bold venture unfolds.