The jersey worn by LeBron James during his iconic "The Chosen One" photoshoot for Sports Illustrated in 2002 is set to become the centerpiece of an upcoming auction in Hong Kong. The auction, scheduled for September 28, 2023, is stirring excitement among sports memorabilia collectors. The jersey is projected to fetch between $1 and $2 million.
The same jersey has a storied auction history, having previously sold for $187,500 in 2019 before seeing a significant jump to $512,200 in a 2021 auction. Now, as it heads to the block once again, its value underscores the enduring legacy of the basketball sensation.
A Jersey with History
The significance of this piece of memorabilia goes beyond its monetary value. It represents a pivotal moment in the career of LeBron James. Michael LeBrecht, the photographer behind the 2002 photoshoot, recalls the importance of that moment vividly. "The last time I saw this jersey was probably the time that I shot it in the locker room at St. Vincent-St. Mary," LeBrecht notes. "You look back and you don't realize, it was a real turning point. It's surreal."
Indeed, the photoshoot encapsulated the promise of a young LeBron, who would shortly after declare for the 2003 NBA Draft. His performance in that pivotal junior season game, where he scored 32 points, was a prelude to his selection as the No. 1 overall pick by the Cleveland Cavaliers.
The Photographer's Reflection
Michael LeBrecht, who has since captured countless iconic sports moments, reflects on that initial shoot with clarity and nostalgia. "This was the first time I shot LeBron. Just kind of a simple setup. I had him dunk the ball at least 40 times. Got him praying to make the NBA, and then I just felt like, 'OK, let's get a little bit more animated.' He's posing, I'm like 'just reach out like this,' and then I'm like, 'give me a woo!' And he's like, 'woo!'"
The dynamic and spontaneous energy of that shoot was clear. LeBron's youthful exuberance and raw talent were palpable, making it clear to many that his future in the NBA was set to be extraordinary.
Now, as the jersey prepares to dazzle at auction, LeBrecht's feelings are mixed with nostalgia and a touch of wistfulness. "You come back to something you photographed, usually you say, 'what's up, how you doing? It's been a minute.' This doesn't talk back. But it's so iconic." More candidly, he adds, "What's f---ed up is I didn't ask to take the jersey home after the shoot."
Enduring Legacy
Today, at the age of 39, LeBron James is entering his 22nd NBA season, a testament to his enduring skill and athleticism. His career boasts numerous accolades, the latest being a gold medal from the 2024 Paris Olympics. The journey from that 2002 photoshoot to now is marked by remarkable achievements, making the auctioned jersey a symbol of a significant transformation.
As it goes under the hammer this September, the jersey is more than just a piece of clothing; it is a relic of sports history, representing the inception of one of the greatest basketball careers. Whether it hits the forecasted $1 to $2 million mark or surpasses it, the jersey's true value lies in the memories and milestones it embodies.
For fans and collectors alike, this auction is not just about owning a piece of LeBron James's history but celebrating a tangible reminder of the early days of a legend in the making. The anticipation is palpable, and all eyes will be on Hong Kong come September 28.